MAS@Beijing 0315 recap: Big data to better serve automakers in market predictions and consumers in car purchasing

by Hile He   2017-03-31

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BEIJING – Through observation and analysis of consumers’ attention on website pages he or she clicks, predictions can be made about automobile market demand and competition, and good use of big data can help automakers effectively adjust their product positioning and marketing strategy and assist consumers choosing the most appropriate vehicle products, according to Dr. Cheng Jie, founder and CEO of Gausscode Technology Inc.
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